$999 reg $3,999 · founder pricing
The core the whole business sits on — model, margins, and the basics that quietly decide whether anything else works.
Who you actually serve, who you should, and where wrong-fit customers leak time and money.
Whether the market understands what you are — and chooses you on purpose, not on price.
What you sell and what you charge — the single biggest lever most owners never touch.
Where customers, revenue, or momentum are escaping.
The specific break — named plainly, no jargon.
What that leak is costing you, in your terms.
The moves that matter, in order.
How this area feeds the rest of the structure.
The single next thing to do about it.
Each area, read and written up.
The working files that turn the read into moves.
The whole foundation on one page, in priority order.
Owners with real revenue that’s leaking from structural breaks — not a missing tactic, a broken foundation.