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THE REED BLUEPRINT

The most comprehensive, most structured AI-powered business assessment. Built to find the leaks underneath your foundation, growth, scale, and execution — before you keep buying fixes for the wrong problem.
PICK YOUR SCOPE

THE REED BLUEPRINT

Choose Oracle, Athena, or Olympus based on how much of the Blueprint you need diagnosed.
Add RBO when you want the operator layer after the assessment hits reality.
Simple ladder. No product salad.
START WITH ORACLE
Compare Tiers
01

ORACLE

Foundation Assessment.
Diagnoses customer fit, positioning, offer, and pricing — the first places business confusion usually starts before disguising itself as a marketing problem.
The leak report. Not the renovation crew.
02

ATHENA

Growth Assessment.
Includes Oracle, then adds market penetration, messaging and proof, growth and sales, and delivery and retention.
Foundation plus growth. Because apparently buyers need to be reached before they buy. Annoying.
03

OLYMPUS

Full Blueprint Assessment.
Includes Oracle and Athena, then adds sales pipeline, financial intelligence, client portfolio, capacity, execution, team, and delegation.
The whole business gets checked. Cute how many places it can leak.
04

RBO

Operator layer.
Add it after purchase for ongoing support, AI workforce access, tools, community, and system pressure-testing after the assessment meets real life.
That’s usually where the comedy starts.

How the Blueprint Works

CHOOSE YOUR SCOPE

(01)
Pick the level of assessment your business actually needs: Oracle, Athena, or Olympus.
Foundation, growth, or the full Blueprint.
Very advanced concept: don’t buy the wrong fix.

COMPLETE THE ASSESSMENT

(02)
Work through the structured diagnostic for your chosen scope.
The system pulls apart your assumptions, offer, positioning, growth logic, and the places your business is quietly leaking.

GET THE BLUEPRINT

(03)
You receive the mapped diagnosis: what’s broken, why it matters, what it’s costing you, and what needs to be fixed first.
Not vibes. Receipts.

EXECUTE OR ADD RBO

(04)
Use the Blueprint yourself, or add RBO for ongoing operator support, AI workforce access, tools, community, and system pressure-testing after the assessment meets real life.

PICK THE SCOPE.
FIND THE LEAK.
FIX THE RIGHT THING.

COMPARE TIERS

CHOOSE THE RIGHT LEVEL OF DIAGNOSIS

COMPARE ASSESSMENT
TIERS


Find the scope that matches the leak: foundation, growth, or full Blueprint.
Add RBO when you want the operator layer after the assessment meets reality.

ORACLE

Foundation Assessment

Diagnoses customer fit, positioning, offer, and pricing — the first places business confusion usually starts before pretending to be a marketing problem.
$3,999

$999/ one time


COHORT 1 · PRICE

Best For :
FOUNDERS WHO NEED THE FOUNDATION LEAKS EXPOSED

  • ICP Definition
  • Positioning Logic
  • .......Offer Architecture
  • .......Pricing Logic
  • .......Market Penetration
  • .......Messaging & Proof
  • .......Growth & Sales
  • .......Delivery & Retention
  • .......Sales Pipeline
  • .......Financial Intelligence
  • .......Client Portfolio
  • .......Capacity + Execution
  • Speed to Clarity: Slow

FIND THE LEAKS

ATHENA

GROWTH ASSESSMENT

Popular

Includes Oracle, then adds market penetration, messaging and proof, growth and sales, delivery, and retention — because “more activity” is not a growth system.

$7,999

$1,999/ one time


COHORT 1 · PRICE

Best For :
FOUNDERS WHO NEED FOUNDATION + GROWTH CLARITY

  • ICP Definition
  • Positioning Logic
  • Offer Architecture
  • Pricing Logic
  • Market Penetration
  • Messaging & Proof
  • Growth & Sales
  • Delivery & Retention
  • .......Sales Pipeline
  • .......Financial Intelligence
  • .......Client Portfolio
  • .......Capacity + Execution
  • Speed to Clarity: Faster

BUILD THE GROWTH MAP

OLYMPUS

FULL BLUEPRINT ASSESSMENT

Includes Oracle and Athena, then adds sales pipeline, financial intelligence, client portfolio, capacity, execution, team, and delegation.
$9,999

$2,499/ one time


COHORT 1 · PRICE

Best For :
FOUNDERS WHO WANT THE WHOLE BUSINESS DIAGNOSED

  • ICP Definition
  • Positioning Logic
  • Offer Architecture
  • Pricing Logic
  • Market Penetration
  • Messaging & Proof
  • Growth & Sales
  • Delivery & Retention
  • Sales Pipeline
  • Financial Intelligence
  • Client Portfolio
  • Capacity + Execution
  • Speed to Clarity: Fastest

RUN THE FULL BLUEPRINT

RBO

OPERATOR LAYER

Add-on support after purchase: AI workforce access, tools, community, group calls, and system pressure-testing after the Blueprint meets real life.
$99/mo

$49/ mo


COHORT 1 · LOCK

Best For :
BUYERS WHO WANT SUPPORT AFTER THE DIAGNOSIS

  • Operator Support
  • AI Workforce Access
  • Tool Library
  • Framework Drops
  • Group Calls
  • Skool Community
  • System Pressure-Testing
  • Annual Scope Re-Run
  • Cancel Any Time
  • Rate Lock: Lifetime

LOCK RBO
Cohort 1 is limited to 5 founders. These are founder prices for live proof, feedback, and testimonials — next cohort pays more.
Pick your spot before generosity develops boundaries.